Marketing Assistance & Technology Upgradation
Description:
This is a GoI initiative for adoption of modern
marketing techniques by MSMEs, consistent with the requirement of global markets. The scheme is divided into eight sub-components, and GoI assistance is available in various proportions.
மேலும் சில தகவல்கள்:
Nature of assistance:
-Funding support for conducting awareness
on new packaging technologies (applicant as
mentioned in EoI)
-Cluster based studies on packaging status
and need for upgradation (gap analysis)
(applicant as mentioned in EoI)
-Unit based intervention for packaging
requirement (pilot) (applicant as mentioned
in EoI).
Funding support for conducting skill
upgradation / development programmes for
modern marketing techniques (applicant as
mentioned in EoI)
• Funding support for conducting trade
competition studies (applicant as mentioned
in EoI)
• Funding support to MSMEs belonging to
North-Eastern Region for participation in
marketing events
• Funding for participation of MSMEs in
State/District level local exhibitions/trade
fairs support (reimbursement) (Registered
MSMEs)
• Funding support (in the form of reimbursement) to MSMEs for adopting
corporate governance practices (Registered
MSMEs)
• Funding support for setting up of marketing
hubs
• Re-imbursement to ISO 18000/ISO
22000/ISO 27000 certification for MSMEs
• GoI assistance of Rs.0.50 lakh per
programme (GoI:unit : : 8 0 : 2 0 ) - p e r
awareness programme
• GoI assistance of Rs.10 lakhs (GoI:unit ::
80:20)-for clusterbased studyon packaging.
• GoI assistance of Rs.9 lakhs (GoI:unit ::
80:20) for a group of 10 units towards unit
based interventions for packaging
requirements in clusters
GoI assistance of Rs.6 lakhs (GoI: unit ::
80:20) per cluster for skill upgradation
programmes
• GoI assistance of Rs.8 lakhs (GoI:unit ::
80:20) per trade competition study
• Re-imbursement up to Rs.75,000 per unit
(North–East) for space charge, to and fro and
transport charges
• The total re-imbursement up to Rs.30,000
per unit for SC/ST/woman/physically
handicapped entrepreneurs, and Rs.20,000
per person for other MSME units for
participation in state and district level trade
fairs
• Re-imbursement up to 50% of total
expenditure subject to maximum of
Rs.45,000 per MSME for adopting corporate
government practices
• Funding support of Rs.30 lakhs (GoI) for
marketing hubs, plus Rs.5 lakhs (GoI) for
furniture, IT, etc., and recurring expenses of
Rs.15 lakhs (80% GoI, 20% private units) for
2 years
• One time re-imbursement of expenditure to
the extent of 75% subject to a maximum of
Rs.1 lakh in each case for acquiring ISO
certification.
Who can apply:
• Any competent agency as mentioned in the
EoI guidelines, MSMEs, Industry
Associations, NGOs
How to apply:
For participation of MSMEs in state/district level
trade fairs:
SSC supported by the office of DC-MSME
will identify and approve the manufacturing
MSME clusters/units for participating in
state/district level local/exhibitions/trade
fairs on the basis of responses received
through MSME-DIs, Industry Associations,
and NGOs
• The applicant MSME will submit its claim
along with required documents to the local
MSME-DI office for re-imbursement in the
prescribed format.
For adopting corporate governance practices
office of the DC-MSME will identify the MSME
units for participating in this activity on the basis
of the request received through the MSME-DIs,
Industry Associations and NGOs
The applicant MSME unit should submit the
claim along with required documents to the local
MSME-DI office for re-imbursement in the
prescribed format for re-imbursement of
certification
The application form is given along with the
schemeguidelines at: (http://www.dcmsme.gov.in
/schemes/MarkAssis.pdf)
Fill in the application form and send it to the
Regional MSME-DI along with supporting
documents.
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